Articles & Insights
The Two-Minute Rule
June 30, 2026

A typical IVF cycle moves through clearly defined clinical phases:
Each phase has its own clinical decision points, its own costs, and its own moment when payment makes sense. A standard healthcare billing system, designed around episodic visits, treats all of this as one undifferentiated bill that arrives at the end. That works poorly for the group and even worse for the patient.
The patient experience reads something like this: pay a large deposit upfront, hear nothing for several weeks, then receive a confusing statement that combines monitoring, anesthesia, lab fees, and storage charges into a single line item. By the time the bill lands, the patient has already moved emotionally past that phase of treatment, and the bill arrives feeling disconnected from the care it represents.
A few patterns repeat across fertility groups that are still trying to force standard billing onto a cycle-based model:
For the group, the consequence is delayed cash flow, disputed charges, and billing-team time spent on rework. For the patient, it is the same surprise bill problem playing out cycle after cycle.
There is an operational reality that doesn't get talked about enough. The probability of collecting a balance drops sharply as the balance grows. Industry data shows that collection rates for balances of $5,000 to $7,500 fall to around 32%, and balances of $7,500 to $10,000 collect at just 17% (source).
Fertility bills routinely sit two to three times above that range. Without payment plans built around the cycle and digital tools that keep patients engaged through every phase, the math works against the group from the moment the cycle begins.
A related industry data point is worth naming. 71% of providers report that it takes more than 30 days to collect patient payments after the encounter (source). For a fertility group carrying a cycle-based balance of $20,000 or more, that 30-plus-day lag in cash flow has a compounding effect on working capital, especially in groups running multiple cycles per patient and supporting expensive labs, medications, and staffing upfront.
The fix is not radical. It is a payment infrastructure that understands the cycle and moves with it.
In practice, that looks like:
For groups, the payoff is faster collections, fewer disputes, and a meaningfully lower administrative burden on the billing team. For patients, the payoff is the absence of the bill-shaped surprises that make a hard process harder.
The cancelled-cycle case is worth a closer look, because it is where billing infrastructure most directly affects whether a patient stays in treatment. A patient whose cycle is cancelled at day six because of poor response is already managing the disappointment of a treatment that didn't progress. If she then receives an unclear bill three weeks later for medications and monitoring, with no plan for how the unused portion of her financial commitment carries forward, the financial side of the experience compounds the clinical one.
A cycle-aware billing engine handles this differently. Charges incurred to date are clearly itemized. Funds already paid that haven't been earned can be applied as a credit toward the next attempt or refunded cleanly without manual unwinding. The patient sees a clear path forward, not a tangled invoice. That clarity is part of what keeps her in the relationship for the next cycle.
Fertility demand is growing. The U.S. performed more than 449,000 IVF cycles in 2024, the first year more than 100,000 IVF babies were born domestically (source). Every one of those cycles is a sequence of billing events that the group has to manage, and the groups that have aligned their payment infrastructure to the cycle are the ones whose growth is sustainable.
PatientPay supports cycle-aligned billing natively, with payment plans, autopay, and real-time visibility that move with the patient through every phase of treatment. The platform was built for healthcare environments where billing complexity and patient sensitivity are both high. Fertility is exactly that.